Disney Plus has absolutely exploded onto the scene and is currently pulling in unprecedented numbers and audiences that services such as Netflix surely must be feeling nervous about.
In November of 2019 Disney Plus amassed 10 Million Subscribers.
It is February of 2021 and Disney Plus has easily pushed past 90 Million Subscribers.
Take that in…
That is around 14 Months ahead of projections and there looks to be absolutely no signs of letting up with millions of new paying subscribers flooding in month after month.
In a little over one year Disney Plus has amassed an unbelievably large audience of over 90 million people, which is nothing short of mind blowing considering the fact that it was in the very same November of 2019 when the service was actually launched.
Lets compare that to Netflix. Founded in 1997 Netflix took SIX YEARS to gain it’s 1 million subscriber milestone in 2003.
Though it is important to understand that Netflix underwent a lot of changes in it’s first few years and was obviously arising in a very different climate.
However that isn’t to understate these numbers from Disney Plus. To push towards half of Netflix’s total subscribers (Around 200 million) in just over a single year is bound to concern the streaming giant.
Now Disney Plus is obviously aiming towards quite a targeted market by making the franchises under Disney’s control exclusive to that service, however with such an explosion into the market it would not be surprising in the slightest to see Disney Plus branching out to license other films from completely separate studios. Which could prove to be a huge threat to the success of Netflix.
And with projections for Disney Plus to reach around 230-240 million paid subscribers by 2023-24 how could you not be speculative as to where that will leave services like Netflix.
But How and Why has Disney Plus exploded in the way it has?
There are plenty of obvious reasons to pin to the massive and immediate success of Disney Plus, in built audience, plenty of funding, competitive pricing the list goes on. But what really seems to have pushed Disney Plus to new heights as a platform is it’s decision to have content that is completely exclusive to its service.
You quite literally are unable to stream those shows, movies and documentaries anywhere other than Disney Plus, and that is where Netflix just can’t compete.
You’ll be able to find heaps of movies on Netflix scattered across the streaming industry from Hulu to Amazon Prime Video to HBO Max to Stan you’ll be able to stream plenty of Netflix’s catalogue across other services.
This doesn’t apply to Disney Plus, you cannot find what is on Disney Plus on any other streaming service and you therefore have no other option other than to subscribe to their service if you wish to stream that content.
And what really packs the killer punch is the fact that Disney has control of some of the biggest franchises on the planet.
These are monumentally huge franchises with billions of dollars worth of production value boasting millions of unbelievably dedicated and global fans, all exclusively available to one service and one service only. Disney Plus.
Netflix has tried to push their own smaller version of this concept with Netflix originals with mixed results, but there is just no way for them to compete competitively with Disney Plus as far as exclusive content goes because that is the very crux of Disney’s platform.
Netflix has variety but Disney has exclusivity. In essence that is where things currently stand and are the central reasons behind each platform’s success.
So hypothetically if Disney Plus was able to grow such a large subscriber base and proceed to branch out by licensing big titles outside of it’s direct umbrella, Netflix may well see detrimental downturns in returning subscribers. Meaning unless they make some serious decisions on how exactly they can add the same amount of incentive we’re currently seeing from Disney Plus.
Disney Plus is the fastest growing streaming service on the planet, and easily the fastest service to put up 90 million subscribers.
Does this mean to say that Netflix is going to crash, crumble, die and fall out of existence, absolutely not. But just you can’t help but be interested to see what Disney Plus does into the coming years with it’s platform and given the numbers the service is putting up (Which are only growing faster and higher) Netflix executives have to be looking at each other with considerable concern.